DISTRIBUTION

Leaflet distribution or Door-to-door marketing has become an effective medium in which to spend your advertising budget. Leaflet distribution companies are extensively used by top businesses and government departments. Expenditure on leaflet distribution have risen and over 15 billion leaflets will be distributed annually to UK letterboxes Leafleting is probably the simplest and cheapest form of direct marketing for companies looking for a return on their investment. Successful response to a leaflet depends on various factors, so there are no 'typical' response rates. However, research by the Direct Marketing Association shows that: 62-71% of consumers find door drops useful. 48% have visited a store, bought a product or sent for information as a result of a door drop. 79% keep, pass on, read or glance at door drops